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Innovation Spotlight - summer 2018

Vitafoods Europe 2018

With consumer awareness of functional nutrition higher than ever, and science and technology driving exciting new innovations, Vitafoods Europe 2018 (15- 17 May at Palexpo, Geneva) provided valuable insights into the big trends and scientific advances shaping the future of the nutraceutical industry.

Vitafoods Europe 2018

Evolving to meet visitors' needs

Vitafoods Europe 2017 attracted almost 20,000 visitors and over 1,000 exhibitors, but despite enjoying a record-breaking year, the event’s organisers have not stood still. Based on feedback from visitors, the team has adapted and expanded popular attractions and resources.

For example, the New Ingredients Zone will for the first time include a New Ingredients Theatre where visitors can find out more about specific ingredients, products and services through case studies and presentations.

Another feature that will be bigger is the Omega-3 Resource Centre in association with GOED. This focused knowledge hub for everything Omega-3 related will help visitors learn about various Omega-3 formats and sources, reach consumers and connect with the right Omega-3 supply chain partners. The Sports Nutrition Zone, sponsored by Friesland Campina DMV, is also growing. This engaging and interactive demonstration area will offer a new Sports Nutrition Theatre, as well as a sampling bar and product showcases.

Vitafoods Europe 2018 - Sports Nutrition

A platform for innovation

The Vitafoods Europe survey shows how heavily the industry is investing heavily in research and development. Almost half (46%) of respondents said their companies will spend at least 10% on R&D in the current financial year, and over a third (37%) said their investment would be even higher next year.

Reflecting this spirit of innovation, Vitafoods Europe will offer visitors a range of opportunities for discovery. For those looking for something new for their business, the New Ingredients Zone will showcase the latest ingredients and raw materials, and the New Products Zone will display the latest functional foods and beverages – from teas, bars and powders to health shots and chewable vitamins.

For those who want to see, touch and taste before they buy, the Tasting Centre offers opportunities to sample the latest retail-ready products, and the Packaging Zone will inspire visitors to discover new creative packaging solutions.

The new and improved Vitafoods Education Programme

The Vitafoods Education Programme, which runs alongside the main trade show, brings together big names from academia and industry. After securing in-depth feedback from delegates through research and interviews, Vitafoods Europe is proud to present a new, improved, more interactive Education Programme in 2018.

One major focus area will be personalised nutrition, which ranked in the poll as one of the most important industry trends for 2018 but is yet to conquer the mass market. To find out why, the Education Programme will include a new Personalised Nutrition Workshop. This half-day, interactive event will explore issues such as ways to improve consumer awareness, as well as legislative and policy changes that might help the category achieve its potential.

Vitafoods Europe 2018 - Personlised Nutrition

For delegates with a professional interest in science and technology, a series of Research & Development Forums will introduce ingredient benefits from recent studies, as well as exploring ingredient application and product development. Meanwhile, eight Business & Marketing Forums will help delegates understand marketing strategies and benefit from consumer trends in a regulatory environment.

For the first time, both the R&D Forums and the Business & Marketing Forums will include interactive round table discussions to encourage the sharing of best practice and peer-to-peer networking. And a new one-day pass option will allow time-pressured delegates to take part in the forums on a cost-effective basis.

Unrivalled Networking Opportunities

Over the past two decades Vitafoods Europe has earned a reputation as the place where professionals from across the global nutraceutical supply chain meet to create products that deliver optimal health.

Vitafoods Europe 2018 - Networking

The event’s 20,000+ visitors are able to connect with leading manufacturers, distributors, buyers and high-quality suppliers across the four key nutraceutical industry areas: Ingredients & Raw Materials; Branded Finished Products; Contract Manufacturing & Private Label; and Services & Equipment.

For both established brands and smaller companies with products, ingredients or services to launch or showcase, Vitafoods Europe is the perfect platform.

Website:
www.vitafoods.eu.com